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DJI reportedly acquires majority stake in Hasselblad

DJI reportedly acquires majority stake in Hasselblad. Image courtesy Luminous Landscape

DJI reportedly acquires majority stake in Hasselblad the iconic camera company

According to recent news articles, DJI, perhaps the most prominent consumer drone maker in the industry, has reportedly purchased a majority stake in Swedish camera and photography company Hasselblad.

News of the acquisition was first reported by Luminous Landscape with multiple industry sources verifying the deal with Tech Crunch. The insiders note that it is not a full- on buyout but rather, DJI purchased a majority stake in the company.

DJI bought a minority stake in the iconic Swedish camera company back in 2015 for an undisclosed sum. That deal reportedly earned DJI a seat on Hasselblad’s board of directors.

When asked for comment regarding the majority stake purchase, DJI told The Verge that they have no further news about their partnership with Hasselblad. The spokesperson added that they will continue to work together to “push forward world- class imaging to creators around the world.”

Readers of a certain age may remember Hasselblad as one of the world’s most advanced camera manufacturers. Continue reading about how DJI may be in the process of acquiring a famous camera company.

(Article Source:  via the Tech Spot and Luminous Landscape )

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