DJI New Product Release Postponed

See the Bigger Picture Event PostponedUAVE

7/18/18 See the Bigger Picture Event Postponed

The See the Bigger Picture event DJI had scheduled for July 18th presumably to release a new product was abruptly postponed recently. The email that was received stated:

“Thank you for RSVP’ing for the ‘See the Bigger Picture’ event on July 18th. Today we are making the difficult decision to push back the event. DJI is committed to introducing the most high-quality, cutting-edge technology in the market. We will postpone ‘See the Bigger Picture’ so we can deliver according to our standard of innovation. User experience is our top priority, and we wanted to ensure we can exceed our customers’ expectations for our technology by the time of the event. Please stay tuned for more information. Thank you for your continued interest and support.”

This was a let down to many. It does, however, show what the rapid pace it takes to keep the new product cycle intact. More importantly, it shows how serious DJI takes it’s new product releases and that the company strives to only release quality products.

In the meantime, many sites on the internet, including DroneDJ, have shown what looks to be the rumored DJI Mavic 2. The new system is rumored to have interchangeable lenses, full collision avoidance, and a new handheld device to stabilize the camera, similar to the current Osmo series. The rumors abound with some go as far as analyzing the small spot on one of the hands in the photo to try and garner if the photo is ‘real’.

Cliff Whitney President of UAV Experts, a very large DJI distributor, stated, ‘mums the word’ and ‘only time will tell’ in regard to the photo and as to the real features of any new products. “There are always new products in the pipeline as these things take years to develop before the public sees them.” I think we will be seeing incremental improvements over the next years as these products mature. Being in high technology products and being in the unmanned business over 30 years has shown me that if you chase the next latest and greatest product and never get one, you will be missing out on all of those special events in life.” 

New DJI Mavic DroneDroneDJ
New DJI Mavic Drone

UAV Expert News will stay close to this story and whatever the newest products are, we will have the real news as it develops.

Written by 

Cliff is the owner and founder of UAV, and More than 35 years of senior management experience in wholesale, retail, on-line and manufacturing with a proven record of leadership and success. Cliff consults heavily in the UAV industry and holds FAA private sailplane and single engine license as well as Remote pilot certificates. Previously, Cliff was the digital evangelist at Wolf Camera. A 24-year veteran of Wolf, serving in a number of sales, management and senior management positions as the company grew from 5 to over 700 stores. Cliff served as WolfCamera.coms President, as well as Sr. VP of Internet commerce and new technology development.

One thought on “DJI New Product Release Postponed

  1. Timothy Bearden

    I’m a bit disappointed. I was hoping to have a new drone for my vacation this summer. Looks like I’ll have to resort to the Air.

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